Leap into prosperity this CNY 💰     Get an $88 head start to growing your wealth.

Leap into prosperity this CNY 💰Get an $88 head-start to growing your wealth.


Our values

We believe in a better wealth experience. Knowledge and transparency are essential for success, and you should never feel like you do not have control or do not understand how your money is managed. We will present you the data you need to make informed decisions, so that you can be best prepared for your future.

  • Alignment

    We are only paid by you and never accept commissions from product providers - this allows us to always recommend the products best suited for you

  • Integrity and stewardship

    We are a steward of your capital and trust and will never compromise on acting in your best interest

  • Knowledge and transparency

    Empowerment through knowledge can help all of us anticipate outcomes and therefore succeed in reaching our goals


Our team

Our investment office is led by Samuel Rhee, former CEO & CIO of Morgan Stanley Investment Management in Asia.

We bring together decades of experience at leading global financial institutions and technology companies, including Goldman Sachs, Morgan Stanley, UBS, Blackstone, Nomura, HSBC, Macquarie, Wilmar, SP Services, Grab, Intuit, Zalora, Carousell, Alibaba, Kakao, ByteDance, Dropbox, Lyft, and more.

Our diverse expertise and experience in asset management, private banking, investment banking, and consumer technology have prepared us to better serve you.

View our team of 110+ passionate builders on LinkedIn.

Samuel Rhee
Chairman & Chief Investment Officer

Samuel Rhee is Co-founder, Chairman and Chief Investment Officer at Endowus, the largest independent digital wealth platform in Asia, which pioneered digital wealth across personal savings, private wealth and public pension as the first digital advisor for Singapore’s Central Provident Fund. Sam is passionate about leveraging technology to solve socio-economic problems, such as the retirement adequacy and global pension crisis. He serves as a Steering Committee Member for Longevity Economics at the World Economic Forum, and is also an Independent Director on the Board of Naver, the largest tech company in Korea.

Gregory Van

Greg is passionate about making investing accessible and at the lowest achievable cost for all investors. As CEO, he is responsible for driving the company’s growth and strategic execution. He started his career in investment banking at UBS, advising and fundraising for private equity and venture capital firms in the Asia Pacific region. Greg then joined Grab in its early days and was part of the pioneer team that launched the firm’s digital payments services across Southeast Asia.

Sin Ting So
Chief Client Officer

Sin Ting leverages her extensive experience to deliver the best of investing for all clients to achieve financial freedom. Prior to Endowus, Sin Ting had spent more than 15 years in the wealth management industry at leading banks in Hong Kong and Singapore, including Morgan Stanley and Nomura. She hopes to empower more people with the right knowledge and enable investors to make informed decisions about their own financial future.

Steffanie Yuen
Head of Hong Kong

Steffanie is responsible for establishing and leading Endowus’ presence in Hong Kong, Endowus’ first regional expansion. This includes positioning Endowus as an essential partner for wealth planning and to boost retirement adequacy in Hong Kong. She has experience across fintech, wealth management and investment banking industries across Asia, before joining Endowus her last role Managing Director at Value Partners.

Vinod Raman
Chief Product Officer

As Chief Product Officer, Vinod is in charge of product management, data and design functions and is responsible for driving product strategy, roadmap and execution at Endowus. Prior to Endowus, Vinod has spent more than a decade at firms such as Stash and Fidelity, where he focused on developing product offerings and the firm’s strategies.

Hugh Chung
Chief Investment Advisory Officer

Hugh leads the efforts of the centralised Investment Office across the entire Endowus Group, comprising the Endowus digital platform, Endowus Private Wealth, and Carret Private. He provides group strategic direction on the expert curation and management of all investment solutions across public and private markets, for individual and institutional investors in Singapore and Hong Kong.

Serene Chew
Head of Legal & Regulatory Affairs

Serene is responsible for managing the legal, regulatory and compliance risks for Endowus across all business functions. A Singapore-qualified lawyer, Serene combines over 10 years of experience in the public sector and private sector. Previously as legal counsel at the Monetary Authority of Singapore (MAS), she led legal teams advising internal supervisory and policy teams on financial regulations.

Dominic Ong
Chief Financial Officer

Dominic oversees the strategic planning and implementation of all financial activities of the business. Prior to Endowus, Dominic was the Head of Strategy and Business Development in Asia-Pacific at Rayliant Global Advisors. With over 15 years of financial services experience, he has also held various senior positions with Standard Chartered Bank in Hong Kong and Singapore; and McKinsey & Company in Sydney.

Jason Huan
Chief Marketing Officer

Jason drives the overall growth strategy of Endowus as he oversees the branding, performance marketing, public relations and content verticals of the business. Jason has over 15 years of experience across various sectors, but mainly in finance and technology. Prior to Endowus, Jason was the CMO of Lazada, a regional e-commerce giant and subsidiary of Alibaba. 

Shux Mazur
Chief People Officer

Shux leads the People function and is responsible for shaping and executing the people strategy at Endowus. Her extensive HR career spans various industries including FMCG, investment banking, and fintechs based in Singapore, USA, and Japan. Prior to Endowus, she held regional HR leadership roles at Airbnb and Doctor Anywhere, where she supported rapid growth and regional expansion.

Deepak Sarda
Chief Technology Officer

With over 20 years of experience in delivering greenfield software products in complex domains, Deepak leads the design, development & operations of Endowus’ multi-award winning investment platform & the highly skilled technology team behind it. Prior to Endowus, Deepak was the Head of Developer Solutions Architecture for ASEAN at Amazon Web Services. He had also spent more than a decade in the financial services industry, including at JPMorgan Chase & Co, and Citibank.

John Li
Head of Client Technologies

John Li is the Head of Client Technologies at Endowus, having spent nearly a decade building consumer-focused financial services. He is an inspirational and hands-on engineering leader who combines his strong product sense and technological skills to ensure that products and solutions are purpose-built to meet specific needs. His keen understanding of data analysis and marketing technology helps to guide crucial product strategies and decisions.

Sean Wong
Head of Investments

Sean oversees Endowus’ advisory and investment solutions, and leads the investment office in optimising portfolio strategies and fund selection to drive growth. Sean has over 14 years of experience in the wealth management industry, having taken on various senior roles at firms such as Morgan Stanley Private Wealth Management Asia.

Grace Chiang
Head of Brand, PR & Communications

In her current role, Grace focuses on deepening the awareness of and affinity for the Endowus brand. The key USPs of Endowus – expert advice, great access to great products at a low, fair cost – are embedded in all of Endowus’ messaging, one that seeks to resonate with clients across wealth bands. Today, she has oversight over brand marketing & campaigns, financial communications, consumer PR, employee branding, internal communications, crisis communications & issues management, KOL marketing, and thought-leadership building.

Min Axthelm
Director of Investment Research

Min drives the Endowus Group Investment Office’s efforts on research and content creation on the macro market and asset allocation, portfolio construction and optimisation, as well as investment manager due diligence. She also works closely with Endowus’ Product team on product research and development.

Sheryl Choong
Head of Client Advisory

Sheryl works with individuals from all walks of life, family offices and corporates to find the right investment solutions to help them achieve their wealth and investment goals. She leverages on her wealth management experience to help deliver the best digital client experience for the entire life cycle of a client’s investment journey with Endowus from getting started all the way to investing.

Abigail Tan
Head of Operations

As Head of Operations, Abi champions operational excellence by spearheading initiatives aimed at streamlining processes, optimising scalability, and enhancing overall efficiency within Endowus. She collaborates closely with cross-functional teams at Endowus and engages with external partners, strategically balancing people and technology resources to discover innovative solutions.

Prof. Michael A. H. Dempster
Endowus Advisor
  • University of Cambridge, Professor Emeritus, Dept of Mathematics and Statistics, Founder of Centre for Financial Research
  • Cambridge Systems Associates Ltd., MD
  • Authored over 110 published research articles in leading international journals on financial engineering and risk management and written several books that have won several awards, acting as Editor-in-Chief of Quantitative Finance and Associate Editor of Stochastics, Computational Finance and Journal of Risk Management in Financial Institutions
Emma Y. Cherian
Endowus Advisor
  • China Asset Management, Independent Director
  • Oxleyan Capital, Founding Partner
  • The Chinese Finance Association, SE Asia Society President, former USA Chairman
  • Columbia Management, former Senior Portfolio Manager
  • Putnam Investments, former VP
  • University of Notre Dame, MA
  • Shanghai International Studies University, BA


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